UX Writing and Content Design
Creating intuitive online experiences means aligning content, development, and design. In my current role as a Senior Content Strategist, I apply these principles daily while crafting thoughtful digital content.
AT&T
For the introduction of the AT&T 55+ plan and discount, I was tasked with completing content for plan launch on an accelerated timeline. To hit strict deadlines while maintaining brand standards and quality, I prioritized frequent communication with stakeholders across all disciplines, ensuring that accurate product information was reflected in my copy. This dedication allowed the team to launch the plan in half the average time to market.
American Family Insurance
At American Family Insurance, I spearheaded content and stakeholder alignment as the lead UX Writer for the organization’s digital sales platform. Through meticulous content documentation, dedicated consistency, and forward-looking collaboration, I played a key role in the successful launch of a user-friendly online shopping experience for getting an auto, home, and renters insurance quote.
Content Writing
For over nine years, I’ve been writing and editing professional online content. Across industries, short- and longform content, and a multitude of verticals, I take pride in writing clear and concise content that serves business needs and engages readers. Click on the examples below to read more!
